About Us

Founded in 2012 by Jim and Lynette Vaive, Spirit of EQ is a trusted partner in elevating organizational performance through emotional intelligence (EQ). We deliver tailored solutions for emotional intelligence assessments, coaching, and leadership programs—that empower leaders and teams to excel. Our proven approach has improved workplace emotional intelligence, and driven measurable results for organizations worldwide, from startups to Fortune 500 companies, enhancing collaboration, productivity, and workplace culture. At Spirit of EQ, we understand your unique challenges and craft personalized strategies to unlock your team’s potential. Partner with us to build a thriving, emotionally intelligent organization.

The Team

LYNETTE VAIVE

JIM VAIVE

ERIC PENNINGTON

JEFF EAST

JUDY MCSWEEN

AMY JIMISON

BRETT JOHNSON

DR. DON AJENE

HATTIE HAWKS

SARAH RUSSELL

Our Mission

Our Values

Diversity – We believe that the world is better when we embrace our individual and collective uniqueness
Integrity – All we do is rooted in integrity and is obvious in all our practices, policies, and behaviors
Quality – Innovation and excellence speaks for us and is key to creating change and bringing value to our clients
Collaboration – Engaging with industry and partner organizations enables us to combine the best of many approaches, creating comprehensive change for our clients
Authenticity – We are what we communicate and offer. All of our stakeholders know that our work is motivated and delivered authentically

Our Values

Diversity – We believe that the world is better when we embrace our individual and collective uniqueness

Integrity – All we do is rooted in integrity and is obvious in all our practices, policies, and behaviors

Quality – Innovation and excellence speaks for us and is key to creating change and bringing value to our clients

Collaboration – Engaging with industry and partner organizations enables us to combine the best of many approaches, creating comprehensive change for our clients

Authenticity – We are what we communicate and offer. All of our stakeholders know that our work is motivated and delivered authentically

About Us

Our Mission

Our Values

Our Values

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