The Team

Spirit of EQ is a group of dedicated coaches, trainers, and consultants certified by the International Coach Federation and Six Seconds, The Emotional Intelligence Network.  We offer individual, leadership, and group EQ coaching, team and organizational development experiences, workshops, and keynote addresses.

Our team members have diverse backgrounds, coming from business ownership and management and the healthcare industry. Involvement in community and social endeavors that value the dignity of each person have augmented their professional experience. It is the synergy of their unique experiences that makes the Spirit of EQ team particularly effective as they work with business groups and individuals.

Lynette Vaive

Co-Founder & Partner

Jim Vaive

Co-Founder & Partner

Lynette Vaive is a Certified EQ Facilitator and Master Trainer; she employs effective experiential learning design to make training both powerful and meaningful. As a PCC Professional Certified Coach (International Coach Federation), Lynette partners with clients to maximize their personal and professional potential.

Drawing on over 25 years of experience in healthcare technology, Lynette blends hard science, business acumen, and coaching expertise. Framing EQ in data-oriented language and combining process improvement experience with EQ business applications allows Lynette to effect change and develop processes and training that resonate within the business context.

She holds the Professional Certified Coach (PCC) designation from the International Coach Federation as well as both Emotional Intelligence (EQ, Six Seconds) and Spiritual Intelligence (SQ21, Deep Change, Inc.) coaching certifications. She has a Master of Business Administration degree from Otterbein University and a Bachelor of Science degree in Medical Technology from The Ohio State University.  Lynette also completed a Master Certificate in Lean Six Sigma from Villanova University, as well as various healthcare certifications and medical software credentials.

As a successful business owner for over 30 years, Jim Vaive speaks the language of CEOs and uses his personal experience to connect with decision-makers in the business arena. Jim completed extensive training in spiritual direction, along with deep dives into emotional intelligence work. He is trained as an emotional and spiritual intelligence coach, and is a PCC Professional Certified Coach (International Coach Federation)

Jim founded Spirit of EQ in 2012 to better address the burgeoning needs he saw unfolding around him. After several years of journeying with people as a Spiritual Director, guiding them to a deeper relationship with the spiritual aspect of being human, Jim sought more training through Spiritual Intelligence (SQ) Certification, SQ21 by Cindy Wigglesworth’s Deep Change, Inc.

As he developed a greater understanding and competency using this assessment tool, he also sought training and certification for several Emotional Intelligence tools through Six Seconds, ultimately accepting the invitation to become a Preferred Partner Organization in 2014.

Eric Pennington


Jeff East


Eric is the managing partner at Spirit of EQ. He leads the strategy for keeping the mission moving and growing. He is also responsible for all upfront client interaction and onboarding. Eric is a certified practitioner in varied emotional intelligence and neuroscience tools and has over fifteen years of practical entrepreneurship and leadership experience inside of small and large organizations alike.

Eric is also the author of the eye-opening book, The Well-Being Guide: Making the Most of Life and Work. Based on personal experiences and as a follow-up to his 2008 book, Waking Up in Corporate America, the guide is practical and offers readers the opportunity to evaluate their own lives through self-discovery.

Jeff believes that each person has at their center something that is “A work of Art”. This defines his Noble Goal, for himself and the clients he serves. His greatest pleasure is helping people find that art buried deep within. These opportunities come from his expertise in EQ, work in spiritual areas such as local mission and prison work, or virtual and live experiences.

Jeff has seen in himself, and in others, how working on Emotional Intelligence can allow people to look inside themselves and see the hidden art that makes them special. Jeff holds multiple certifications in emotional intelligence and other neuroscience tools. He is a proud volunteer with Kairos Prison Ministries, where he has served on various advisory councils and held weekend leader roles.