Introduction
Most case studies describe a client. This one describes the founder of Spirit of EQ. Jim Vaive co-founded Varment Guard in Columbus in 1983 and led it for thirty-eight years, growing it to several hundred employees and a place among the top hundred companies in its industry nationally. The engagement documented here is his own: a decade of emotional intelligence certification and contemplative formation, undertaken after the growth years rather than during them. We publish it first among our case studies because it is the one where we can name the company, the behavior and the cost without protecting anyone. The pattern it documents is the one we encounter most often in senior leaders — a leader whose account of himself is coherent, sincere, and wrong in one consistent direction.
Background Story
Two people opened a pest control and wildlife management company in Columbus in January 1983, after eight months of preparation, with a sentence painted above the door: Failure is not an option. That sentence ran the company for the better part of four decades. Varment Guard grew to several hundred employees and a fleet of roughly ninety black-and-gold trucks, kept deliberately identical for brand recognition. For the ten years preceding its sale it ranked among the top hundred companies in its industry nationally. Its founder presented eleven times to the National Pest Control Association, served on the Columbus Chamber of Commerce Small Business Council, and was nominated by the Chamber for the 2016 U.S. Small Business Administration Small Business Person of the Year. By the measures a business is usually judged by, the leadership worked.



