The Difference Between Spiritual Direction and Coaching

Two chairs, one conversation. What changes is the question you bring to it.
Coaching helps you move toward something. Spiritual direction helps you pay attention to something.
People ask Jim and Lynette this question more than almost any other. It’s a fair one — they offer both, they’ve been trained deeply in both, and from the outside the two practices can look similar. Both involve one-on-one conversation. Both involve careful listening. Both are oriented toward growth and clarity.
So what’s actually different? The honest answer is: quite a lot. And Jim and Lynette have lived that difference from both sides — as practitioners and as people who have needed both at different points in their own lives.
What coaching is for
Coaching is fundamentally future-oriented. It begins with the question: where do you want to go, and what’s getting in the way?
Jim and Lynette spent years as Regional Network Directors for North America at Six Seconds — Josh Freedman’s global emotional intelligence nonprofit — and together co-developed the SEQ (Spiritual Emotional Intelligence) assessment now used across many countries. That work deepened their understanding of what coaching can do at its best: help people understand how their emotions inform their choices, interrupt patterns that are limiting them, and move toward what they most want with more skill and intentionality.
The Six Seconds model takes the inner life seriously. But it does so in service of forward movement. Coaching tends to work well when you have a goal you’re working toward, a decision you want to make more effectively, or a pattern you want to interrupt. It’s good for people who know roughly where they want to go and need help getting there.
What spiritual direction and spiritual formation are for
Spiritual direction and spiritual formation are fundamentally present-oriented — and in some ways, gently suspicious of the rush toward the future that coaching is designed to support.
When Lynette completed her Doctor of Ministry research at the Haden Institute and Graduate Theological Foundation, the work that eventually became the SEQ framework, she was exploring something the coaching world often moves past too quickly: the inner life not as a resource to optimize, but as a landscape to inhabit. Spiritual direction begins not with where do you want to go but with where are you, and what is already stirring in you?
A spiritual director isn’t working toward a goal with you. They’re paying attention alongside you — to what’s alive, to what’s heavy, to what keeps surfacing without resolution, to where the sacred might already be moving in ways you haven’t fully recognized yet.
The overlap — and why it matters
The two practices share more than they might seem to. Both take the inner life seriously. Both involve listening of a particular quality. Both resist the impulse to fix or advise.
Jim often says that the person who comes to him for coaching and the person who comes for spiritual direction are sometimes carrying the same question — they just haven’t recognized it yet. The executive trying to decide whether to take the promotion might actually be trying to understand what his life is for. The woman discerning a major transition might need both the practical clarity of coaching and the contemplative spaciousness of spiritual direction.
These aren’t competing practices. In Jim and Lynette’s experience, they’re part of the same one.
Spiritual Direction or Coaching Reflection Sheet
So how do you choose?
A few questions worth sitting with: Do you have a clear goal, or are you still trying to understand where you are? Are you looking for help with change, or help with understanding? Is there something specific you want to accomplish in the next year, or something you’ve been carrying that doesn’t seem to be going anywhere?
And — do you sense that what’s happening in your life right now has a deeper dimension you haven’t been able to name yet? If so, spiritual direction and the spaciousness of spiritual formation might be exactly what you’ve been looking for.
If you’re still not sure, the best next step is a free 15-minute conversation. Jim and Lynette can talk through where you are and what kind of companionship makes the most sense for this season.
Schedule with Jim: https://calendly.com/jim-792/spiritual-direction-consultation
Schedule with Lynette: https://calendly.com/lynettespiritofeq/15min
Peace and every good.
About Jim & Lynette Vaive
Jim and Lynette Vaive are the co-founders of spirit of EQ and co-authors of The Mystical Seeker. They are Master Certified Coaches, certified Narrative Enneagram teachers, and Certified Spiritual Directors. Together they hold credentials in Spiritual Emotional Intelligence (SEQ) — a framework rooted in Lynette’s Doctor of Ministry research — and serve individuals, small groups, and organizations across faith traditions. Learn more at spiritofeq.com.
Series
Post 4 of 6 in the Spiritual Direction series.









